It can be a conundrum for many companies to know exactly why their customers chose to deal with them in the first place. Most business owners think they know the reasons why and rely on that “gut feel” knowledge when planning advertising and other marketing messages.
We are continually surprised how many of the prospective customers we meet think that all UPVC double glazed windows and doors are built equally. In fact, nothing could be further from the truth!
We have all got a “Tradie” story where a job just went from bad to worse, leaving a bad taste in the mouth and money simply thrown away. Sometimes it is very difficult to know which company to choose to carry out renovations in the possession you prize the most – your own home.
Recent Greater Melbourne crime statistics have been very disturbing, to say the least, almost catching up with the UK’s level of lawlessness in several suburbs. There were many neighbourhoods where homes would be left unlocked by day and night, but that is truly a thing of the past. As a result, insurance premiums are going through the roof.